|About the Book|
Hispanics along with African Americans and Asian Pacific Islanders surpassed one third of the U.S. population in 2010. As their numbers continue to rise, they are on track to reach 54% of the population by 2050 – making them the minority-majority.MoreHispanics along with African Americans and Asian Pacific Islanders surpassed one third of the U.S. population in 2010. As their numbers continue to rise, they are on track to reach 54% of the population by 2050 – making them the minority-majority. Every day, Fortune 500 companies and leaders across all functional areas and departments are unknowingly creating tension points with their employees, clients and consumers. Why? Because they lack the cultural know-how to most authentically engage with them – and this is what’s making it so difficult to capture favorable and sustainable ROI.According to author Glenn Llopis, contributing leadership writer to Forbes, Harvard Business Review and Huffington Post - the days of simply implementing a traditional diversity strategy and calling it a day are over. So is the current employee resource group model with its business case that has historically been mismanaged, misunderstood and not properly defined. As a result, good intentions have only created more internal employee fragmentation (silos), rather than integration and a deep understanding of the benefits that diverse thought can bring to strengthen business intelligence and know-how. Efforts to date have proven to be inconsistent and insufficient to say the least. Leveraging the cultural demographic shift calls for a business model and full-scale strategy that fully prepares an organization to leverage today’s reality of a rapidly growing diverse workforce and diverse consumer segments – and the previously unseen workplace and marketplace opportunities for innovation, economic growth, and global competitiveness associated with them.It’s no longer just about “diversity” per se and it’s no longer just a numbers/representation game. It’s about a tidal cultural demographic shift – with Hispanics at the forefront as the fastest growing minority group – that will impact business strategies and enable growth, innovation and opportunities as companies across all industries strengthen their talent and consumer engagement.At its core, the cultural demographic shift is about change management and the influence it has on corporate business models. Across all industries, business leaders must now consider the strategic implications of cross-cultural intelligence, diversity of thought and the rapidly evolving insights from the changing face of America’s workforce and consumers.